On this new journey,
we work together.

We help your company expand its business to the United States market in 4 simple steps through a management process custom-made to fit your needs. This process includes a Strategic Financial Analysis, Guidance on Regulations, Development of a GTM Plan, and a Strategic Communication and Marketing Proposal.


Financial Strategic Analysis:

With our strategic partners, RAYA Consulting can offer comprehensive business feasibility and financial strategy services to Latin American companies planning to enter the U.S. market. Our team conducts a thorough assessment of the financial and economic viability of your business in the United States. This includes:

* Assessing entry costs
* Projecting budgets for the establishment of operations
* Preparing long-term revenue and expense forecasts
* Recruitment processes
* Banking documentation.

Based on these analyses, we provide recommendations and financial strategies to begin evaluating the entry of your business into the U.S. market.


Regulatory Compliance and Authorizations:

Navigating the complex legal and regulatory landscape of the U.S. market can be daunting. Through our strategic partners, we can provide guidance and recommendations to ensure compliance and obtain the necessary approvals to operate in the United States. We conduct a detailed review of industry-specific legal requirements and help you navigate the regulatory framework. Our expertise minimizes legal risks and ensures a smooth entry into the target market.


Go-to-Market Plan (GTM):

Go-to-Market Plan (GTM):
Developing a Go-To-Market (GTM) plan is essential to enter a new market with the right tools. At RAYA Consulting, we work closely with Latin American companies to develop a customized GTM strategy tailored specifically to the needs of each business. We help you:

* Define target market
* Segment customers
* Establish pricing strategies
* Identify distribution channels to make the right product reach the right audience

Our goal is to develop a strategic plan that allows you to effectively penetrate the market and obtain the expected results.


Communication Strategy and Marketing Plan:

Building brand presence or reputation in a market is crucial for business sustainability. RAYA offers strategic consulting services in communication, PR and Digital Marketing to help Latin American companies establish a brand presence to successfully reach their target market in the United States. We develop tailored communications and marketing proposals, including branding strategies, brand positioning, targeted advertising campaigns, digital marketing initiatives and public relations projects. Our strategic approach aims to establish a strong and positive image, attract new customers, and foster valuable business relationships.

We’re here with you

We offer a unique value proposition tailored to your business specific needs,
as you explore the process to enter the U.S. market.


Soft Landing Cases



Having developed an innovative VR entertainment business model in Chile, we helped this tech company establish and drive target audience traffic to their gaming experience arena in Wynwood, Florida.


A storage & office company in Latam, whom we helped develop a Go To Market plan to better understand their audience and business opportunity to locate in the Miami area.


We enhance our expertise through strategic alliances with companies specialized in different disciplines, with vast experience and local knowledge of the U.S. market, to make your soft landing project a success.

Through our experience and our local partners, we can help those Latin companies that wish to enter the American market.

About our Soft Landing Services

    Get in contact and let’s grow

    14 NE 1ST Avenue,
    Miami, Florida, 33132